The original building was constructed in the early 1960s, featuring a unique, preservation-worthy façade that characterizes the buildings on Herzl Street.

The existing building will be demolished and replaced with a new, modern structure, incorporating a commercial front, apartments with innovative, modern design, while preserving the building’s distinctive corner façade.

The building is situated at the intersection of Herzl Street and Rabbi Yedidya Frenkel Street, just a short distance from Florentin neighborhood, known for its dynamic, youthful atmosphere, and within walking distance of Rothschild Boulevard.